Hi, I’m Mariës
I am a contact lens specialist with a practical interest in how observations, complex information and early ideas can be translated into clearer tools, concepts and improvements.
Mind of Marce is my creative outlet and an evolving portfolio of experiments. It is where I document practical tools, early concepts and the thinking behind them as I learn more about creative thinking, design thinking and communicating ideas.
Some projects grew from challenges in my optical practice, while others began with a question, observation or unexpected idea. Together, they show what I am exploring, making and learning along the way.
Explore my Blog →
From the Idea Vault:
Mega Action: A Location-Based Retail Concept
How Twenty Separate Ideas Became One Store
My design thinking experiment about Action generated twenty ideas. Some were small and practical; others quickly expanded into complete retail concepts. Not every idea was strong enough to stand on its own. Some would have been too complex to implement, while others still depended heavily on untested assumptions. Yet several contained an element worth keeping.
Every project starts with a small spark of inspiration. Curious about other ideas? Explore the Idea Vault →
Selected from the Blog:
Two Tools from My Optical Practice
Looking back at how I tried to create structure in my work
I recently started learning about creative-thinking techniques. This made me look again at two tools I had developed earlier in my career: one for analyzing complaints about new glasses and another for assessing scleral lens fitting cases.
Just Dabbling with a New Roller-Skating Sport
While cycling home after doing some grocery shopping, I passed a couple of girls on roller skates. It made me wonder: why do I rarely see roller-skating sports on television?
